Citywide Realty - Real Estate Website Design

Developed a contemporary, user-friendly real estate website design that effectively showcases properties and strengthens the client’s online presence.

Challenges

Outdated Design: The old website needed to be updated and responsive, resulting in a subpar user experience, particularly on mobile devices.

Lack of SEO Optimization: The site needed more content and structure that were optimized for search engines, negatively impacting its visibility.

User Experience: The old website could have been easier to navigate, featuring a complicated property search function and a confusing layout.

Lead Generation: The site needed to be more effectively designed to capture leads, leading to missed opportunities for client interaction.

Solution

Responsive Design: A fully responsive website was developed using custom real estate website design templates, ensuring optimal performance across all devices.

SEO Optimization: SEO best practices were implemented, including the use of keyword-rich content, meta tags, and an optimized URL structure to boost search engine rankings.

Enhanced User Experience: The website was redesigned with a clean, intuitive layout, simplifying navigation and the property search process.

Lead Capture Integration: Advanced lead capture forms and strategically placed call-to-action buttons were integrated throughout the site to enhance conversion rates.

Custom Crafted the Real Estate Website Design Templates

We developed customized real estate website design templates to provide effective solutions for the real estate industry, increasing user experience and online visibility of properties.

Mobile Friendly Website Designs For Real Estate

Of course, we had to make it fully responsive to mobile browsers, or online visitors might go elsewhere, which ensures that all website functionalities work well on tablets.

Digital Transformation Real Estate Website Design

The old Citywide Realty website needed to be updated and easier to navigate, while the new design was modern, user-friendly, and fully mobile-responsive. This upgrade not only looks better but also works better, making it easier for clients to browse and connect with the brand online.

The Web Design and Development Process

We listened to the challenges that Citywide Realty was facing, and then iterated through design, development, and optimization processes. Every step needed to be executed with care so the project delivery goes unnoticed.

Stage 1

UX Audit

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 2

UX Design

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 3

UI Design

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 4

Support Stage

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Design System: Color Palette and Typography

For Citywide Realty, we carefully selected a color palette and typography that reflect the brand’s identity and professionalism. The colors were chosen to promote trust and sophistication, while the typography was selected for readability and a modern aesthetic.