Universal Auto Repair Website Design: A Success Story

Universal Auto is the UK’s premier mobile auto electrication, delivering premium quality car repair. Clients had historically relied on their Facebook page for info. This highlighted the need for a dedicated auto repair website design to improve their online presence and reach.

Universal Auto Work Logo

Platforms:

Web & Responsive

Auto repair website design

Universal Auto used social media as its sole marketing, which caused a few problems for the business:

Challenges

Limited Web Visibility: With an official auto repair shop website, consumers had to learn about all of the services they have to offer online.

Customer Engagement Difficulties: Handling inquiries and engaging with customers took time, resulting in lost opportunities and inefficiencies within the car repair service process.

No Credibility: With no website or Google My Business page, the business was also reflected poorly as unreliable and amateurish, which made it increasingly difficult for customers to trust their auto mechanics.

Solution

Specific: Auto repair web design services: We built a mobile responsive, user-friendly website to display Universal’s proficiency in automotive repair and electrical services. Custom website built to highlight major auto repair features, including customer testimonials & easy contact form with phone number front and center. The BPS served as a central hub that made it easy for customers to find the information they needed and more readily engage with the business.

Google My Business integration: To add to Universal Auto’s online visibility, we developed & optimized a Google My Business page. This connection lets the customers know where to find your auto repair shop online and see reviews of others, providing feedback for future clients. This boosted the auto repair website significantly in search engine results, attracting more local traffic to the business.

Custom Automotive Repair Website Design for Universal Auto

See the custom design we created for Universal Auto. We’ve designed it to enhance customer engagement and elevate their online presence.
Universal Auto Custom Design

Fully Responsive Auto Repair Website Design

Designed with a mobile-first approach, ensuring a seamless experience across all devices, making it easy for customers to access information and services on the go.

Dramatic Digital Makeover: Before & After

See how we transformed Universal Auto’s online presence from a basic Facebook page to a sleek, professional website. This redesign boosted customer engagement and solidified the brand as a top player in the automotive industry.

Auto Repair Website Design and Development Process

We followed a thorough analysis of Universal Auto’s needs and competitors, followed by strategic planning, design, and development to create a website that meets their challenges and supports their business goals.

Stage 1

UX Audit
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 2

UX Design
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 3

UI Design
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 4

Support Stage
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Design System: Colors and Typography

We have selected the website’s color scheme and typography to reflect Universal Auto’s brand, creating a clean, professional look that enhances readability and reinforces its image as a trusted auto repair expert.

Results

20%

Increased Online Visibility

The new website has significantly boosted its online presence, making it easier for customers to find and engage with their services.

+25%

Enhanced Engagement

The website’s user-friendly design and integrated contact forms have simplified customer interactions, leading to more inquiries and bookings.

x2

Improved Brand Credibility

A professional, well-designed website has enhanced Universal Auto’s brand image, building trust and attracting more customers.

20%

Competitive Advantage

By expanding beyond social media, Universal Auto has gained a competitive edge over more than 100 local competitors in the automotive field.

Related Work

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