Industrial Website Design for GIB - Metal Specialists

GIB, a leader in metal integrity in industrial markets, needed a modern and effective industrial website design to showcase its expertise and reach a wider audience. According to the industrial sector’s needs, the website design needed to be professional and user-friendly.

GIB Work logo

Platforms:

Web & Responsive

Industrial website design

Challenges

GIB faced the challenge of creating a website that would effectively represent their specialized services in metal integrity while appealing to a broad audience within industrial markets. The site needed to balance technical information with a clean, engaging design. Additionally, improving their digital marketing efforts through an optimized online presence was essential.

Solution

We started by understanding GIB’s specific requirements and industrial web design standards. Our team at Lahore Graphic Design developed a custom industrial website that combined professional aesthetics with a user-friendly experience.

Key features of the website included:

Custom Product Pages: We designed custom product pages that showcased GIB’s metal integrity solutions with detailed descriptions, high-quality images, and technical specifications, making it easy for potential clients to understand their offerings.

Optimized Navigation Bar: The website features an intuitive navigation bar, which allows users to easily access a wide range of services and information, enhancing the overall user experience.

Strategic Use of White Space: We incorporated strategic white space throughout the design, creating a clean and organized layout that emphasizes key content and improves readability.

Responsive Design: The website was designed to be fully responsive, providing a seamless experience across all devices, from desktops to smartphones.

GIB Web Design

Custom Project Page Design

Each project page was custom-designed to showcase GIB’s metal integrity work with high-impact visuals and detailed descriptions, making it easy for visitors to explore and understand their services.

GIB Custom Design

Responsive Industrial Website Design

Transforming Industrial Website Design

The redesign transformed GIB’s online presence from a primary site to a modern, user-focused industrial website, enhancing functionality, user experience, and digital marketing results.

Custom Industrial Website Design & Development Process

Our process involved comprehensive planning, user-centered design, and precise development to create a robust and effective custom website for GIB’s industrial expertise.

Stage 1

UX Audit
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 2

UX Design
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 3

UI Design
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Stage 4

Support Stage
Briefing & onboarding
Product/business goals
Product testing
Define goals
Market research

Design System: Colors & Typography

The color schemes and typography were selected to reflect GIB’s expertise in metal integrity, using robust and industrial-inspired design elements to create a cohesive and professional website.

Results

30%

Enhanced Online Visibility

The new website improved GIB’s digital marketing efforts, leading to a 30% increase in site traffic within the first three months. Thanks to an optimized design that appealed to industrial markets and search engines.

-35%

Improved User Engagement

The user-friendly design and intuitive navigation resulted in a 35% reduction in bounce rate, with visitors spending more time on the home page and exploring GIB’s wide range of metal integrity solutions.

x2

Stronger Brand Identity

The clean, professional design, inspired by leaders like Lockheed Martin and M3 Glass Technologies, strengthened GIB’s brand identity and positioned them as a trusted authority in metal integrity.

20%

Higher Conversion Rates

The custom product pages and strategic layout led to a 30% increase in inquiries and conversions, helping GIB attract more clients within the industrial sector.

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