Custom Transportation Website Design for AK Transport

Ak Transport, a leading name in the transportation industry, required a modern, user-friendly website to better connect with clients and manage their services efficiently. The goal was to create a transportation website design that looked professional and provided a seamless booking experience for customers.

In this case study, we will examine how AK Transportation website design implementation contributed to enhancing its search engine optimization (SEO).

Goals

The goals of the project were to:

Create a website that is visually appealing and easy to navigate.
Implement a new transportation management system (TMS).
Improve search engine rankings for key keywords.

Challenge

AK Transport’s existing website, while functional, lacked a modern user interface and intuitive navigation, making it challenging for users to find the information they needed. Additionally, the website’s design was not responsive, making it difficult to access from mobile devices, a significant limitation in today’s mobile-first world.

Solution

Lahore Graphic Design conducted a comprehensive analysis of AK Transport’s website and user behavior to pinpoint key areas for improvement. Our team of experts employed user-centered design principles to craft a new website that prioritizes usability, accessibility, and visual appeal.

Logistics Website Design for Enhanced Online Bookings

The newly integrated online booking system significantly increased service bookings, streamlining the process for both the company and its clients. The intuitive design made it easier for clients to schedule transportation services directly from the website.

Responsive Transportation Website Design

The responsive design ensured that Ak Transport’s website offered a seamless user experience across all devices. This not only improved accessibility but also enhanced client satisfaction with the ease of booking services.

Digital Transformation: Before and After Design

The transformation of Ak Transport’s website was remarkable. The previous site was outdated and lacked user engagement and booking features. The new design is modern, responsive, and user-friendly, significantly improving the user experience and the efficiency of online bookings.

Transportation Website Design and Development Process

We communicated clearly with Ak Transport at every stage, from initial planning to launch, ensuring the project was delivered on time and within budget. This approach allowed us to address any challenges promptly and deliver a polished, professional website.

Stage 1

UX Audit

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 2

UX Design

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 3

UI Design

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Stage 4

Support Stage

Briefing & onboarding

Product/business goals

Product testing

Define goals

Market research

Design System: Strengthened Visual Branding

The updated colour scheme and visual design reinforced Ak Transport’s brand identity, creating a professional and cohesive online presence that resonated with clients.

Results

40%

Increase in Online Bookings

The new responsive website design and enhanced booking features led to a 40% increase in online service bookings, helping Ak Transport grow its client base.

30%

Improved User Engagement

With a more user-friendly design and responsive layout, Ak Transport saw a 30% increase in user engagement, with clients spending more time exploring the site and booking services.